With a new movie out on the big screen, a new entertaining guide out on bookshelves, and the cofounder of an activewear line, all eyes are on Kate Hudson during this month of September.
Have you seen her Cosmo cover this month? We literally can not take our eyes off of her. Talk about a million dollar body with billion dollar brains.
Kate has definitely made a name for herself as an actress over the last several years, but what you may not know is that she is also a super successful entrepreneur.
In 2013, she launched an athleisure line called Fabletics. And in a few short years, it is generating over $200M in sales per year.
And although we don't all have the lead role of "How to Lose A Guy in 10 Days" on our resume, we can still apply some of Kate's business techniques to our own ventures.
Here are five business tips we can learn from Kate:
Focus on a cause. Kate is vocal about her passion for women's empowerment. Take some time to carve out your why and the impact you hope your brand will have on the community. When your customers believe in your bigger mission, they are more likely to become loyal, life-long customers and cheerleaders.
- Collaborate with other powerhouses. Kate and the Fabletics team recently announced a collaboration with Demi Lovato. Partnerships and collaborations are how we've built our business here at Money & Mimosas, and it is a great way to expand your company's reach.
- Don't be afraid to experiment. The business model behind Fabletics has changed since it first launched. And throughout the process, Kate has been very transparent about the importance, and challenges, of testing different methods until you get one right.
- Launch multiple projects simultaneously. Along with the collaboration announcement, Kate is also on tour for her new movie and book. The beauty about this strategy is that she will be able to connect with multiple audiences. Some people may be excited about Fabletics, while others may be more interested in her movie or book. Either way, there is something for everyone.
- Coordinate your press efforts across platforms. Obvi, Kate has a team behind her. But, even if you're running solo, consider reaching out to other bloggers to create a mini mastermind where you can all collaborate and promote each other's work. If you're in the Bay Area, consider joining our #WalnutCreekSocialites group to collaborate with other like-minded ambitious women. And if you're not in the Bay Area, join the #MoneyandMimosas community to connect with other fabulous women doing amazing things. Click here to join our newsletter to be the first to know about our next VIP event.
Now we'd love to hear from you! What cause does your business take a stand for and why? Let us know in the comments below.
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About the author: Danetha Doe is the creator of Money & Mimosas. A guide for the independent woman who wants to grow her wealth and look fabulous while doing it. She is a private business advisor for celebrities, professional athletes and successful entrepreneurs.