Gwyneth and Tracy: How to do business with your BFF


This week's business tip: If you're looking going into business with a friend, be sure to lay out all of your expectations in the beginning. Write down who will handle sales, marketing, accounting, operations and which of those functions will be tag teamed. 


There's nothing like working with your BFF. Gwyneth Paltrow and her personal trainer and BFF, Tracy Anderson, announced a couple of months ago that they have developed an organic food program called 3 Green Hearts along with Paltrow's business partner, Maria Baum.

Both ladies have built incredible empires in their own right. Gwyneth, actress and the founder of the lifestyle brand, Goop which recently hired Martha Stewart Living's former CEO, Lisa Gersh; Tracy is a world-renowned fitness trainer (boasting celebrity clients like Gwyneth and Jennifer Lopez) and recent speaker at the 2015 Forbes Powerful Women Summit, are the perfect pair for this new gluten-free, organic food program for fitness enthusiasts.

The products will be sold exclusively out of Anderson's two fitness studios based in the Hamptons. However, the duo announced in Shape that they plan on expanding the products to Anderson's studios across the States. 

Currently available as take-out from Anderson's two Hamptons-based studios, offerings include gluten-free pastas, grilled salmon, fish tacos, kale ravioli, quinoa salad, and fresh-made juices and smoothies, as well as healthy "frosting shots" and allergen-free cookies. 

So fun! And I love that they are both eager to make the products as affordable as possible. 

Cheers to these two ladies expanding their empires and supporting each other's growth.

Now I want to hear from you!

Have you recently teamed up with your BFF to launch a new product or service offering? How did it turn out?

Let me know in the comments below!

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