“Every girl needs enough money that she can get up and walk away if she needed to,” - Kristin Cavallari, CEO of Uncommon James.
The reality star from Laguna Beach and the Hills is back and in total BOSS mode. Seven years after she said goodbye to reality TV, Kristin Cavallari decided to team up with E! Entertainment to executive produce and star in her new show, Very Cavallari.
The Kristin of today is a far more polished and evolved version of her high school self. But, has also held on to the sassy, take no shit, personality that we all fell in love with (or loved to hate) back in the day. She is now a mom of three, married to the former NFL player - Jay Cutler- and is the CEO of the successful lifestyle brand, Uncommon James. The show focuses on Kristin as an entrepreneur and the lives of her employees as they help her build her company.
The husband-wife dynamic is very interesting. Jay is now a stay at home dad while Kristin works tirelessly to get her new store up and running. In a scene where Jay and Kristin are driving, Kristin makes it clear that she is determined to be a financially independent- YOU. GO. GIRL.- saying that “every girl needs enough money that she can get up and walk away if she needed to. I’m with you [Jay] because I love you, not because I need you.” Then coily adds, “Power of the Pussy.”
Can we give Kristin a hell yea!! Way to show the world that you are BOSS and understand the importance of women mastering their money. Which is everything that Money & Mimosas stands for. After sacrificing some of her dreams over the last eight years, while Jay played football, Kristin is unapologetically pursuing her passions. BOSS.
The first episode opens up with introducing us to the Kristin and Jay’s new home city, Nashville, and some of the people that Kristin is closest with.
Jay Cutler, her husband of five years, recently retired from the Chicago Bears and is a stay at home dad managing a lot of the household duties - such as picking the kids up from school and tending to the lawn.
Kelly, a groomer for celebrity musicians, is one of Kristin’s best friends. She’s 35 and single, and eager to find the man of her dreams.
Shannon and Reagan are two Southern belles who are both employees of Uncommon James.
Shannon is the social media manager, which Kristin says is the “most important job” because the majority of their sales originate from social media.
Reagan is the office assistant. Don't be fooled by the "blonde with the big tits" as some affectionally call her. She is witty and very sharp.
Kristin’s third employee, Brittainy, was recently hired and is the soon to be open store manager. A hardworking woman from Philly, she has a gritty, no fluff edge to her that we quickly see clashes with the Southern belles who have no issue smiling in your face then talking shit behind your back.
Up until this point, Kristin has run Uncommon James from the couple’s home. And is working on opening her first brick and mortar location. The store will carry curated items from her line including jewelry and home goods. We are given a first-hand glimpse into the behind the scenes of taking an e-commerce platform to a physical store reality. It is quite a process, and an expensive one at that, as I learned when I helped one of my very first clients open a fashion boutique after selling online.
Here is my two cents on the business lesson we can learn from this episode.
My Two Cents
If you are in a committed relationship, it’s important to communicate your needs as an entrepreneur. Kristin shows us that we can love, adore and cherish our husbands - and still be fiercely financially independent. The key is to let the other know why pursuing your passions is so important to you, so that your beloved can help you. In this case, Jay helps with picking up the kids and minding some of the household duties so that Kristin can focus on her business.
A Money & Mimosas money tip
As you can see from the episode, it is quite an investment to open a brick and mortar. I hope that in future episodes, Kristin shares more of the financial insights from running a business. Regardless, my advice to you is to not jump head first into opening a physical location. Start with doing pop-up shops, or a pop-up shop in one location, to gain some foot traction and a loyal following before committing to a 12-month plus lease. In the Bay Area, there are locations like the Crocker Galleria in San Francisco, Broadway Plaza in Walnut Creek or Pophood in Oakland. To find locations in your area, check out Peerspace or collaborate with a local business owner and ask if you can rent out space for a short-period of time to test your retail concept.
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