It’s not always easy to run a business from home. Not only are you blending your family and your work life together, but you’re working a business that has to fit around your home. There’s no commute, but you have to maintain an image of business professionalism regardless. Working from home brings a ton of benefits, but you do need to consider the way that your business is projected to the rest of the world and what your brand is saying.
Making your business look more professional - mainly if you are home-based - is essential. You want to show the world that you are a serious business and that means elevating the online and physical presence of your business. Let’s take a look at the things that make your home-based business look less professional, and then we can see what to do about it.
Firstly, you need to have a custom domain. Using a free domain from Blogspot or Wordpress has an amateur feel. To take your home-based businesses to the next level, you can use GoDaddy to purchase the custom domain, and then host your website on Squarespace or WordPress site for a monthly fee. You don’t want to look like an amateur, so the best thing that you can do is to invest in a custom domain. It shows the world that you are fully invested in your business and that you mean it when you say you are committed.
Next, think about your home address. If you’re working from home, you likely do not want to share your address in your email signature or on your letterheads. You want to know that you have the right impression for your customers, and you can use a service like physicaladdress.com to help. This way, you can show your customers that you have a professional address to use for your business while keeping your home address private.
Then, you need to consider how YOU look. Working at home always invites people to ask whether you are working in your pajamas and while you may well be, you don’t want them to know that. So, dress as if you are going to the office - especially if you are on Skype or other video conference sites for meetings. You need to look the part because once you do, you’ll also feel the part and act accordingly.
Lastly, make an effort to meet and mingle. Hire business offices for when you have important client meetings, and make sure that while your business is based in the place where you sleep, you’re not acting as if it is. Just because you are working out of the spare bedroom doesn’t make your business any less worthy. Be confident in your home-based business and your clients will respect it.
About Money & Mimosas: Money & Mimosas was started as a passion project by Danetha, a former NFL cheerleader turned entrepreneur and financial journalist. After a brunch conversation with girlfriends, Danetha was inspired to launch a blog to explore her journey of becoming rich, sexy and confident.