My Interview with Hilary Duff for Entrepreneur.com
Designing a collection with a well-known brand is a dream for many bloggers and creative business owners. So I caught up with Hilary Duff to ask how the opportunity came about and advice she could share with other entrepreneurs on how to make this dream a reality for themselves.
In case you didn’t already know, the beloved star from Lizzie McGuire, is now a mom and a total BOSS. After her Disney days, the actor has been boldly spreading her entrepreneurial wings and expanded her brand to include a vast array of business opportunities. From collaborating with Jif Peanut Butter to host an entrepreneurial contest for kids to designing a capsule collection with eyeglass company, GlassesUSA.com.
GlassesUSA.com is a major online retailer of prescription eyewear. In 2015, they raised a $12.5M growth round. And now accept orders from 92 countries with 40,000 daily website visitors.
When Duff first learned that the company was interested in working with her, she had a moment of disbelief and questioned if she could be of true value to them. However, the soon to be mom of two was excited for the challenge. She was yearning for a creative outlet and designing a collection felt like the perfect fit. She also loved that the brand was open to giving her complete freedom to design a collection.
The collection launched in January of this year and was met with immense success. Such success, that the online eyewear retailer has teamed up again with the actress & recording artist to launch the Bold Capsule, a limited-edition collection with Hilary Duff. The new line is a call-to-action for women to feel empowered and let their colors shine through; it’s an invitation to dare to be bold. The collection launched on Wednesday, September 5, 2018.
One of my main takeaways from Duff, was to be bold as an entrepreneur and treat your brand like a business. Which means taking control of your finances. The best place to start is to separate your personal and business finances by opening up a business bank account. Check out Radius Bank’s Business Tailored Checking! It’s made for the small, independent business owner (like you and me!). And you will earn 0.75% on balances over $10,000.
To read the entire interview, check out the post on Entrepreneur.com
This post is sponsored by Radius Bank.