Episode 48: Ingrid Edstrom, CEO of Polymath, LLC

Ingrid Edstrom is a self-proclaimed nerd and the CEO of the award winning bookkeeping firm, Polymath LLC based in Ashland, Oregon. She is the creator of AskABookkeeper.com, an online education series, a member of Profit First Professionals, and founder of the Southern Oregon Bookkeepers Association.

She has been recognized as one of the top 40 under 40 accounting professionals by CPA Practice Advisor and Most Powerful Women in Accounting.

In this episode, Edstrom shares:

  1. Why, and how, she started her practice in 2008

  2. Her marketing strategy for growing her practice

  3. Key tips on how to network as an introvert

  4. Her thoughts on value-based pricing and how her practice structures their fees

  5. How she found her niche and became a recognized expert within her niche's industry

Resources mentioned:

  1. BNI

  2. Scaling New Heights conference

  3. Ron Baker on value pricing

  4. Les McKeown on predictable success

  5. Polymath's questionnaire for onboarding a new client

  6. Ingrid Edstrom's LinkedIn

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