Did you hear about Reese Witherspoon's new business??
OMG. We are so in love with it. It's called Draper James and it's a lifestyle brand with an online store. The vibe is Southern charm mixed with a blend of poised sophistication (totes Reese, right?) and will feature local Southern artisans. The products will include bed and bath linens, lingerie, handbags, home goods, fragrance and cosmectics, furnitiure, swimwear, stationary, baby gear and storage containers.
Time will tell how successful it will be. Our initial thoughts are that Reese should focus on 1-3 categories, initially, instead of offering every type of product under the sun.
But, in any case, we're really excited for its upcoming launch and wish her nothing but amazing success!
So...what can we learn from Reese? Here are 3 business tips:
Have a pre-launch strategy. In a world of social media, PR is a must. Her site doesn't officially launch until May, but she is generating buzz now.
Create a landing page that collects emails. Her store doesn't launch for another couple of months, but she has a destination site for consumers that may be interested. And it allows consumers to leave their email so she can stay in touch with them.
Get as much free marketing as possible. You know I'm all about having a business budget and staying within it! Reese snagged free press for her site in InStyle and Cricket. Now, we aren't all fabulous actresses that can get a story in InStyle, but we all have access to media. In Reese's case, Cricket is a site founded by one of her childhood girlfriends. Reach out to your girlfriends and ask them to spread the word about your new product offering.
Do you have a new product offering? Which pre-launch tip will you apply to your business?