We guide luxury founders to scale with sovereignty.
Money & Mimosas is an economic atelier for luxury founders who are building companies meant to endure—businesses that hold cultural capital, attract aligned investors, and compound value over time.
Founded in 2014 by economist and entrepreneur Danetha Doe, Money & Mimosas emerged from direct, hands-on work with founders operating in niche, high-integrity markets—where talent was abundant, but capital access was misaligned or unavailable.
The platform’s origin began with a boutique fashion designer who became Danetha’s first client. Together, they structured and secured the capital required to expand from e-commerce into a high-end storefront in San Francisco. That experience revealed a persistent structural failure: founders building distinctive, culturally rich businesses were being evaluated through financial systems never designed to recognize their value.
Money & Mimosas was created to correct that mismatch.
Today, the atelier equips luxury founders to:
attract values-aligned capital
design revenue and ownership structures that reduce volatility
scale without sacrificing coherence, craft, or authority
Our work is not about growth at all costs. It is about building businesses that mature into heritage.
Our Founder:
Danetha Doe is an economist, entrepreneur, and the founder of Money & Mimosas—the business education atelier for luxury founders building companies that become institutions.
She collaborates internationally with the U.S. Department of State as a Global Economic Prosperity Speaker, advising embassies and consulates on strengthening entrepreneurial ecosystems, advancing inclusive wealth creation, and designing long-horizon economic frameworks.
Danetha’s work sits at the intersection of economics, luxury markets, and cultural capital—guiding founders to scale with integrity, attract aligned investors, and design legacies that compound financial and cultural value across generations.