Investing Made Easy: Choosing Your Best Strategy

Learning to invest is an excellent way to make the most of your current assets and generate wealth. However, investment concepts and strategies can be challenging to understand, especially for beginners.

The good news is that investment knowledge has become more accessible. Thanks to the internet, several resources are available to help interested individuals understand investment strategies and other fundamental concepts.

Below, we will discuss the basics of investing and explore key concepts like strategies, types of investments, and how you can start your investment journey.

Types of Investment Strategies

People have unique needs and preferences, which can influence their investment decisions. Various investment strategies cater to these differences. Each investment strategy has its principles and objectives that help investors with different styles.

Here are some of the most common investment strategies you may want to explore:

Buy and hold

The buy-and-hold strategy is all about patience and a long-term perspective. Investors who use this approach purchase assets, such as stocks or bonds, and intend to onto them for extended periods, often years or decades.

The primary goal is to benefit from the gradual appreciation of the asset's value and, in some cases, the receipt of periodic dividends. The buy-and-hold approach also helps investors save on taxes, as capital gains tax only applies to assets sold for a profit.

Growth investing

Growth investors focus on identifying companies with significant potential for future growth. They invest in those expected to outperform their peers in revenue and profit expansion.

People often choose a growth investing strategy in newer or high-growth industries where innovation and expansion are expected. Investors using this strategy aim to make gains on capital appreciation as the companies they invest in expand and grow.

Value Investing

In contrast with growth investing, value investing seeks out undervalued assets that they believe are currently trading below their real value. The goal is to identify opportunities where the market has mispriced an asset, which creates the potential for future gains.

Value investors often look for stocks or assets with strong fundamental characteristics that have temporarily lost popularity. They hope the prices of these stocks or assets will increase once the market sees their actual value.

Dollar-cost averaging

Dollar-cost averaging (DCA) is a strategy that emphasizes consistency and discipline. DCA investors invest a fixed amount at regular intervals, regardless of the asset's price. 

This strategy minimizes the impact of market volatility and helps investors accumulate assets over time. A typical example of DCA is setting aside a fixed amount for your 401(k) contribution with every paycheck.

Types of Investments

Expert and beginner investors have a wealth of options when choosing investment opportunities. Each investment type has unique characteristics, risk levels, and potential rewards that help investors achieve specific financial or investment goals.

Here are some of the most common types of investments you can add to your portfolio:

Individual stocks

Individual stocks represent ownership in a company. If you buy shares of a company's stock, you become a shareholder, which means you have a stake in the company's profits and losses.

Stocks are a popular investment option in the United States. Sixty-one percent of Americans own stock, according to recent research by Gallup.

Investing in individual stocks allows you to potentially benefit from capital appreciation, dividends, and voting rights at shareholder meetings. However, it's important to note that stocks can be subject to price fluctuations and might be riskier than other investment options.

Bonds

Bonds are a form of debt investment. When you invest in bonds, you are lending money to an entity, such as a government or corporation. In return, the bond issuer promises to pay you periodic interest and return the principal amount at the bond's maturity.

This type of investment is generally considered lower risk compared to stocks. Bonds provide a predictable income stream, and investors often use them to diversify a portfolio and manage risk.

Mutual funds and exchange-traded funds

Mutual funds and ETFs pool money from multiple parties to invest in a diverse portfolio of assets, including stocks, bonds, or other securities. 

These investments provide diversification and professional management, making them suitable for investors who want a more hands-off approach. 

Real estate investing

Real estate investments involve purchasing physical properties or investing in real estate investment trusts (REITs). Real estate can provide income and potential for capital appreciation.

These investments are a popular choice for those who want to diversify their portfolio and benefit from the stability and tax advantages that real estate can offer. However, investing in physical real estate properties may require a lot of capital, and managing them requires time and effort.

Where To Start

Entering the investing world can be overwhelming for beginners, especially given the wealth of investment types and platforms available. Beginner investors have several options when deciding which investment platforms or methods to use. 

Here are three key investment entry points that new investors may want to consider. Each has unique features, advantages, and considerations that suit various needs and preferences.

Brokerage accounts

A brokerage account is a platform for buying and selling investments, including stocks, bonds, mutual funds, ETFs, etc. Brokerage accounts offer the flexibility to make investment decisions, giving you complete control over your portfolio.

Creating a self-directed brokerage account provides you with complete control over your investments. You can select investments that line up with your goals and risk tolerance. 

Research different brokerage platforms to choose a system that works for you. Some platforms offer commission-free trading, while others may charge fees for each trade.

Financial advisors

Financial advisors are professionals who provide personalized investment and financial planning services. They can offer various services, including retirement planning, estate planning, and investment portfolio management.

If you hire a financial advisor to help in your investment journey, they can offer tailored investment strategies based on your financial situation, goals, and risk tolerance.

Before settling with one financial advisor, discuss their approach and fee structures. Some may charge fees based on a percentage of assets under management, hourly rates, or a flat fee. Choose an advisor who understands your financial goals and puts your interests first.

Robo-advisors

Robo-advisors refer to automated investment platforms that use algorithms to create and manage investment portfolios. They provide a hands-off, low-cost approach to investing. You usually start by completing a questionnaire to determine your risk profile and investment goals.

While robo-advisors offer automated portfolio management, they may lack the personalized touch of a human advisor. However, they often cost much less than other investment platforms and methods, making them an attractive option for beginners.

Make Investments Work

Investing can seem intimidating and complex, and in some ways, it is. However, learning about it and putting your knowledge into practice opens up a world of possibilities for growing your wealth and assets. Do your research and consult reliable sources and advisors to find the best investment types and methods that work for your needs.